New report by PSFK Labs identifies ways to elevate your company's environmental footprint
According to a Global CSR Study by Cone Communications, consumers are willing to compromise quality, pay more or reduce how much they buy if it will have a positive impact on social or environmental issues. So when it comes to sustainability, companies are maximizing their efforts to not only reduce their climate impact, but also to protect their reputation and create new value that drives long-term business growth.
The trend of engineering sustainability into core business strategies is one we’ve seen proliferate across industries from food and design to health and manufacturing. In our new report, the Impact Debrief by PSFK Labs, we explore how companies are adopting practices that cut energy usage, reduce waste or repurpose materials to better manage their environmental footprint.
Global companies like adidas and Unilever are strategizing around their resource usage in order to eradicate waste and create new opportunities to cut the costs associated with operational inefficiency or outdated equipment.
Auto company General Motors is also participating in the circular economy by collecting over half a million water bottles from five GM locations and transforming them into soundproofing material for their vehicles. GM has worked with a network of local partners to create the recycled products, including a company that shreds the bottles into plastic flakes and one that processes the flakes to create a fleece material.
It’s alternative strategy of disrupting the traditional supply chain are being deployed in an effort provide greater benefits to the brand’s products, but also to plants and people.
“Recycling is good, but viewing waste as a valuable resource that can be plugged into your operations or products is even better,” said John Bradburn, Global Waste Reduction Manager, General Motors.
More and more facilities will move toward pursuing these creative methods for manufacturing products. As consumer demands push companies to elevate their own sustainability efforts, companies are identifying their own ways in which to participate.
The Impact Debrief offers insights into companies who are creating value by leveraging under-utilized assets, using data analytics to understand resource consumption and succeeding in reaching their sustainability and human rights goals. Download the full report to learn about the best sustainability efforts driving good business forward, as well as next steps for integrating these practices into your organization.
Image: Large stack of old plastic bottles via Shutterstock
PSFK’s Impact Debrief explores how companies are taking their corporate social responsibility initiatives to the next level. PSFK Labs spotlights innovation in the world of social good, offering insights into digital and organizational practices that will help any company elevate their impact and influence. Download the full report here and check back daily for exclusive content about the latest trends advancing corporate social innovation.