Smarter vehicles are changing the way we spend time on the road

Triggered by the initiatives of Tesla, Google and Uber, the automotive industry is rapidly innovating toward fully autonomous vehicles. Though their efforts have not (yet) delivered a fully functional self-driving car to the market, their influences can be felt in major automakers’ 2017 models, where increasingly connected ecosystems improve in-car communication, entertainment, and safety at the price of preventing drivers from fully ‘unplugging' while on the road.

Earlier this fall, PSFK embarked on a tech-enhanced roadtrip from its NYC offices to Massachusetts’ Berkshire Mountains, driving among the Northeast foliage in a 2017 Ford Fusion—one of Ford’s most connected vehicles in-market. We’ve identified the key roadtrip experiences that are changing for tech-first drivers.

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