This year’s House of Peroni brings wearable displays to the event

Each year, the House of Peroni hosts an experimental pop-up bar that offer brand new experiences. This year, the Italian lager brewers introduce their drinkers to the dreamy intersection of cocktails and VR.

The experience dwells on one similarity between the bar and VR—the escapist attribute. Fabio Giampietro, who won the 2016 Lumen Prize for Digital Art, joins artists, PEETA and Carne Griffiths to create the space.

It's not a Peroni event without the drinks, though. Mixology Master Simone Caporale concocted special drinks to match the event. White peach, grape, peony and magnolia flowers all come together in the Peroni Peony blend. For more information about the pop-up locations in London, visit the Peroni website.

But once in a while, guests will have to put down their glasses to put on VR goggles. Google's Tilt Brush tool is available to try, testing how well the buzz helps when creating three-dimensional drawings.

House of Peroni

Each year, the House of Peroni hosts an experimental pop-up bar that offer brand new experiences. This year, the Italian lager brewers introduce their drinkers to the dreamy intersection of cocktails and VR.

The experience dwells on one similarity between the bar and VR—the escapist attribute. Fabio Giampietro, who won the 2016 Lumen Prize for Digital Art, joins artists, PEETA and Carne Griffiths to create the space.

It's not a Peroni event without the drinks, though. Mixology Master Simone Caporale concocted special drinks to match the event. White peach, grape, peony and magnolia flowers all come together in the Peroni Peony blend. For more information about the pop-up locations in London, visit the Peroni website.