Morgan Spurlock wants branded content to serve a greater creative goal, and is bringing his expertise to the PSFK 2017 stage on May 19

Morgan Spurlock will be speaking all about his experiences in the world of advertising and branding at our PSFK 2017 conference on May 19. Get your tickets today before they sell out!

Navigating the divide between the creative desires of the artist and the monetary demands of the market has long been the conundrum in a number of professional fields. Perhaps nowhere is this divide more often bridged than in Hollywood, where it is the marketing department, not the artist, that is so central to the creative process that entire films are born just to push product. The idea of the branded movie is something renegade filmmaker Morgan Spurlock explores to hilarity in his 2011 documentary “POM Wonderful Presents: The Greatest Movie Ever Sold,” a meta-film about product placement in the film industry that was entirely paid for by sponsors.

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