United Airlines Taxi Ads Show Passersby Live Travel Times To The Airport

United Airlines Taxi Ads Show Passersby Live Travel Times To The Airport
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United Airlines brings real-time data to New York City taxis to show travelers they can make it to Newark airport faster than JFK

Zack Palm
  • 17 july 2017

In New York, travelers tend to feel that it’s much faster to get to JFK airport than it is to get to Newark. United Airlines, which stopped operating out of JFK in 2015, wants to bust this myth by placing digital advertisements on top of New York City taxis with travel times to both airports. GPS units in 125 different taxis allow a traveler to see how long each trip would take, with the information on the ad changing based on traffic and the vehicle’s location.

United Airlines received access to the GPS data through a partnership with Curb, a taxi hailing app that passengers can use to call yellow cab drivers to their location and pay them for the ride.

United Airlines

In New York, travelers tend to feel that it’s much faster to get to JFK airport than it is to get to Newark. United Airlines, which stopped operating out of JFK in 2015, wants to bust this myth by placing digital advertisements on top of New York City taxis with travel times to both airports. GPS units in 125 different taxis allow a traveler to see how long each trip would take, with the information on the ad changing based on traffic and the vehicle’s location.

+advertising
+GPS
+new york city
+technology
+travel
+united airlines

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