Bloomingdale’s Appeals To Millennials With An Instagram Beauty Boutique

Bloomingdale’s Appeals To Millennials With An Instagram Beauty Boutique
Advertising

The department store is trying to capture a new audience with Glowhaus, a boutique full of Instagram-famous brands

Ivanha Paz
  • 30 august 2017

Bloomingdale’s is taking its beauty department in the social media direction with the launch of Glowhaus, a boutique full of Instagram-famous makeup brands.

Instagram has become one of the biggest platforms for make-up tutorials—which used to be dominated by Youtube, until Instagram incorporated video—and offers easy access to sales through the business feature’s shoppable posts. Big names like Kylie Jenner have used Instagram and its full marketing potential to publicize beauty products, like the famous Kylie Lip Kits.

With the rise of makeup advertising, Instagram has seen a huge boost in brands that conduct much of their business on the social media. Other products like bathing suits and jewelry are also retailed exclusively on the network.

So, Bloomingdale’s decided to capture this millennial audience and bring them to its brick-and-mortar stores with Glowhaus, boasting Insta-brands like Winky Lux, RMS Beauty, Sigma Beauty, Frank Body, Rouge Bunny Rouge, Lash Star Beauty, Lime Crime, SUVA Beauty and Vamp Stamp.

Glowhaus stock will also be available online.

Bloomingdale’s Glowhaus

Bloomingdale’s is taking its beauty department in the social media direction with the launch of Glowhaus, a boutique full of Instagram-famous makeup brands.

Instagram has become one of the biggest platforms for make-up tutorials—which used to be dominated by Youtube, until Instagram incorporated video—and offers easy access to sales through the business feature’s shoppable posts. Big names like Kylie Jenner have used Instagram and its full marketing potential to publicize beauty products, like the famous Kylie Lip Kits.

+advertising
+beauty
+bloomingdales
+Brand Introduction
+Fashion
+Instagram
+Millennials
+retail
+Social Media
+technology

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.