Lotion Comes In A Box Inspired By Pinball Machines And Chinese Puzzles
La Mer's latest product, the Moisturizing Matte Lotion, is packaged in a unique box meant to entice customers to play as well as buy
Packaging can be everything, especially for beauty products that get shelved with dozens of competitors. La Mer is hoping to make their latest matte moisturizing lotion stand out with a box, created in conjunction with design team MW Luxury Packaging.
In a press release, La Mer describes how this creative box is meant to conjure up the fun of playing with complex puzzles: “Inspired by vintage pinball machines and Chinese puzzle boxes, this innovative pack is comprised of a rigid board outer sleeve wrapped in matte paper and the main box, which, when slid out, reveals a playable labyrinth.” The packaging has little to do with the product itself, but it is a fascinating experiment in capturing people’s attention with design.
Now Track More Ideas
- DTC & The Future Of Retail: A Look At PSFK’s 2019 Conference Speakers
- How Brands Like Influenster And Taobao Are Educating Consumers With Video Content
- Multi-Brand Retail Space Showfields Brings DTC Favorites To Manhattan Shoppers
- How Retailers Like Macy’s And Saks Are Using Data To Generate Guided Gift Recs