We caught up with Google’s Head of Strategic Planning Abigail Posner to discuss a new ethnographic study their team conducted

These days, stories aren’t meant to be told. They are meant to be lived. Enter virtual reality, where you can leverage all of your senses—not just one or two—to the fullest extent to inhabit these stories yourself.

In our third installment of PSFK’s PurpleList podcast, we caught up with Google’s Head of Strategic Planning Abigail Posner to discuss a new ethnographic study their team conducted that examines this transition from storytelling to story living.

Listen to it the episode now by subscribing to the podcast on iTunes!

These days, stories aren’t meant to be told. They are meant to be lived. Enter virtual reality, where you can leverage all of your senses—not just one or two—to the fullest extent to inhabit these stories yourself.

In our third installment of PSFK’s PurpleList podcast, we caught up with Google’s Head of Strategic Planning Abigail Posner to discuss a new ethnographic study their team conducted that examines this transition from storytelling to story living.

Listen to it the episode now by subscribing to the podcast on iTunes!