In our Fashion Debrief, we spoke to Jessica about how the future of fashion is not going to be a human 'OR' AI situation, but rather an 'AND'

When it comes to fashion these days, there is no such thing as a brand blind dating a consumer. Going in cold turkey without first stalking their insta profile? I don’t think so. In fact, brands today go so far as employing undercover spies in the form of data tracking technology to do their dirty work for them, wiretapping the lives of their consumer down to a tee, recording their every move, click, swipe and transaction. All of this so when date night is finally upon them, they can make a dazzling impression, catering to their every need and having so much in common that the customer goes from casually dating to being “in a relationship” with the brand.

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