A new device will verify the authenticity of luxury bags using a microscopic camera and database

Entrupy is a small handheld device that uses microscopic photographs and AI algorithms to verify the authenticity of luxury handbags. The device’s camera magnifies an object to 260 times its normal size, making inconsistencies and errors from fake designer gear visible, from misshapen stamp marks to paint overruns. The company has created a database of about 30,000 authentic handbags and wallets from luxury brands like Chanel, Louis Vuitton, Gucci and more, with tens of millions of photographs of each bag, as well as samples from counterfeit bags.

The device can be leased for $99 per month after an initial fee of $299. According to Bloomberg, some 160 businesses—including pawn shops and online retailers—have signed up for the device. Entrupy developers are looking to expand the technology for other uses, too. Aside from diamonds and porcelain, it has been tested on phones, auto parts, jackets, shoes and even crude oil.

Entrupy

Entrupy is a small handheld device that uses microscopic photographs and AI algorithms to verify the authenticity of luxury handbags. The device’s camera magnifies an object to 260 times its normal size, making inconsistencies and errors from fake designer gear visible, from misshapen stamp marks to paint overruns. The company has created a database of about 30,000 authentic handbags and wallets from luxury brands like Chanel, Louis Vuitton, Gucci and more, with tens of millions of photographs of each bag, as well as samples from counterfeit bags.