At PSFK 2017, Peloton COO and Co-Founder Tom Cortese spoke about how Peloton aims to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes

Remember when Marty McFly traveled back to 1985 after his stint in the future and told all his friends, “Guys, you’ll never believe this. In the future, people won’t play games in arcades, they’ll battle it out virtually via Xbox”? Well this is exactly the poignant analogy Peloton COO and Co-Founder Tom Cortese conveys when we spoke to him about the future of fitness. Rather than trek to physical four-walled institutions to work out en masse, people will break a sweat in their very own living rooms connected to a digital instructor all the while feeling more connected to their bodies than ever.

At PSFK 2017, Peloton COO and Co-Founder Tom Cortese spoke about how Peloton aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.

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Remember when Marty McFly traveled back to 1985 after his stint in the future and told all his friends, “Guys, you’ll never believe this. In the future, people won’t play games in arcades, they’ll battle it out virtually via Xbox”? Well this is exactly the poignant analogy Peloton COO and Co-Founder Tom Cortese conveys when we spoke to him about the future of fitness. Rather than trek to physical four-walled institutions to work out en masse, people will break a sweat in their very own living rooms connected to a digital instructor all the while feeling more connected to their bodies than ever.