Axe Mixed Leather And Cookies To Promote Unusual Mashups

Axe Mixed Leather And Cookies To Promote Unusual Mashups
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The combo is first of many in a line of 'Collision' products

Emma Hutchings
  • 18 october 2017

Male grooming brand Axe has created a new product that mixes the scents of leather and cookies. This is the first of many planned Axe Collision products, which will be available as a body spray and a body wash, offering unusual combinations of “fresh and warm scents from two totally different worlds”. Axe hired the German creative agency Dokyo for the campaign to promote this mashup.

Axe Collision Leather + Cookies is due to release in Europe this fall. You can check out the advert for the new scent below:

Axe

Male grooming brand Axe has created a new product that mixes the scents of leather and cookies. This is the first of many planned Axe Collision products, which will be available as a body spray and a body wash, offering unusual combinations of “fresh and warm scents from two totally different worlds”. Axe hired the German creative agency Dokyo for the campaign to promote this mashup.

+advertising
+Axe
+Europe
+Fashion
+Food
+germany
+Product Promotion
+scent
+technology

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