We caught up with Casper’s Director of Experiential Marketing Monica Brouwer to discuss how Casper is building meaningful brand experiences by offering rescue moments one “Zzz” at a time

You’ve hit your mid-afternoon, coffee-comedown slump and you think, “What would I give to get some shut-eye before my 2.30 meeting” when suddenly a caped superhero swoops in to the rescue, whisking you away to a nap pod where you can catch up on forty winks ‘til show time. Well, this isn’t so far-fetched from the rescue moments that mattress company Casper offers people with its state-of-the-art brand activations. In fact, considering just how many podcast hosts, subway cars and Instagram ads are singing the mattress company’s praises of late, Casper really is like a real-life superhero—saving you from sleepness nights, not supervillians.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in