Dote has created a new service called 'Shop The Look,' which lets fans buy clothing items as they appear on a TV show

Shopping app Dote has teamed up with the Freeform television series The Bold Type to give fans of the show the chance to ‘Shop the Look‘ of their favorite TV characters. The app allows users to identify which outfits worn by characters on the show strike their fancy, browse through similar outfits on the app and purchase them from their phones.

The Bold Type, which is available for streaming on Freeform, on demand and Hulu, and Dote, a women-founded and women-led company, target the same audience: girls and women ages 15 to 35. Fans of the show had previously expressed a desire to purchase the clothing worn by the show’s female characters.

Dote | Freeform

Shopping app Dote has teamed up with the Freeform television series The Bold Type to give fans of the show the chance to ‘Shop the Look‘ of their favorite TV characters. The app allows users to identify which outfits worn by characters on the show strike their fancy, browse through similar outfits on the app and purchase them from their phones.

The Bold Type, which is available for streaming on Freeform, on demand and Hulu, and Dote, a women-founded and women-led company, target the same audience: girls and women ages 15 to 35. Fans of the show had previously expressed a desire to purchase the clothing worn by the show’s female characters.