Amazon is teaming up with food recipe websites to make it easier for members to get all the ingredients they need to make something new

A new partnership has been struck between Amazon and the food website company that owns Simple Recipes, Roadfood and Series Eats called Fexy. It grants Amazon Prime members the opportunity to find brand-sponsored recipes through Prime Now.

On the recipe websites owned by Fexy, members will find a small ‘Prime Now’ button located on the page so they can simply click and purchase their ingredients from Amazon. The ingredients then go to the Prime Now member’s cart and they can have them delivered to their door within two hours. If members want to add additional items to their meal, a feature called ‘You May Also Need’ suggests complimentary products to go with the selected recipe.

Not all recipes on the websites owned by Fexy Media will implement the Prime Now feature.

Amazon | Fexy

A new partnership has been struck between Amazon and the food website company that owns Simple Recipes, Roadfood and Series Eats called Fexy. It grants Amazon Prime members the opportunity to find brand-sponsored recipes through Prime Now.

On the recipe websites owned by Fexy, members will find a small ‘Prime Now’ button located on the page so they can simply click and purchase their ingredients from Amazon. The ingredients then go to the Prime Now member’s cart and they can have them delivered to their door within two hours. If members want to add additional items to their meal, a feature called ‘You May Also Need’ suggests complimentary products to go with the selected recipe.