Athleta’s E-Gifting Cards Make Holiday Shopping Easier
Athleta and Banana Republic will launch a new service to allow customers to send e-gifts this holiday season
Holiday shopping season is upon us, and plenty of us will be looking to avoid the long lines. Athleta and Banana Republic are offering an option to forego the holiday rush with a new gift-giving system.
With the help of Loop Commerce, Athleta and Banana Republic will launch GiftNow, a service that allows customers to send e-gifts this holiday season. The process is very simple. The shopper can go to a store and pick an item they want to gift. This gift can be sent right away or scheduled ahead of time; it will come in a small gift box with a redemption code inside it.
Once the gift is received, the recipient will go online and claim the item. They can choose the size, color, shipping address, and has the option to exchange the item for something they like better.
What makes this e-gift system different is that you’re actually putting some thought into the item, rather than just gifting a dollar amount. The GiftNow Card will be available starting November 13.