Slotomania is giving their players a reason to get on the app and play with fun facts every single minute.

Ever feel guilty about playing games on your phone while you should be working or sleeping? Mobile gambling game Slotomania is looking to assuage those feelings by providing a reason to play for every minute of the day. That's right—all 1,440 minutes of the day are accounted for with the new Why It's Okay To Play campaign. Created in collaboration with advertising agency FCB, the campaign is meant to encourage players to connect at any time of the day by offering random facts about every minute, like 2:40am being the minute Queen Elizabeth II was born.

To complete the project, it took a total of 14 chief creative officers, 37 creative directors, 142 copywriters and 30 video editors at FCB's production company Fuel Content, and pulled from 73 out of FCB's 90 offices worldwide.

Watch some of these guilt-easing shorts in the video below:

Why It's Okay To Play

Ever feel guilty about playing games on your phone while you should be working or sleeping? Mobile gambling game Slotomania is looking to assuage those feelings by providing a reason to play for every minute of the day. That's right—all 1,440 minutes of the day are accounted for with the new Why It's Okay To Play campaign. Created in collaboration with advertising agency FCB, the campaign is meant to encourage players to connect at any time of the day by offering random facts about every minute, like 2:40am being the minute Queen Elizabeth II was born.