This Aether pop-up store brilliantly combines mobility and modern design

Hosting pop-up stores is a great way to market a brand and increase audience awareness. That being said, most pop-up stores have difficulty representing what the brand is about. To counteract this, Aether created Aetherstream, a pop-up shop on wheels that showcases the brand’s minimalist aesthetic while being able to travel to places.

Aether co-founders Palmer West and Jonah Smith teamed up with Parisian designer Thierry Gaugain to create Aetherstream. For West and Smith, it was all about giving customers a true idea of what Aether is all about.

Aetherstream made its first stop in New York and within 48 hours, was already reaping in sales. Large trunks could be pulled out to showcase shelves and hangers. The wooden accents provided warmth to the room, which was painted all white to look spacious. The next pop-up location is still under wraps.

Aether

Hosting pop-up stores is a great way to market a brand and increase audience awareness. That being said, most pop-up stores have difficulty representing what the brand is about. To counteract this, Aether created Aetherstream, a pop-up shop on wheels that showcases the brand’s minimalist aesthetic while being able to travel to places.

Aether co-founders Palmer West and Jonah Smith teamed up with Parisian designer Thierry Gaugain to create Aetherstream. For West and Smith, it was all about giving customers a true idea of what Aether is all about.