The newspaper ad for a home kitchen brand reveals more than meets the eye

Karen Castaneda, art director, and Felipe Salazar, head of innovation at OMD in Colombia, turned the old newspaper classified on its head by making one into a 3D optical illusion. The ad was created for supermarket chain HiperCentro Corona.

At first glance, it seems the text is receding into the page. If you take a closer look, you'll see the image of a kitchen appear. It is reminiscent of those Magic Eye posters from the 90s, which would reveal an image if you stared at them long enough. The rendering of the black-and-white ad text into 3D also lends the page a mind-bending M.C. Escher effect.

Cocinas Corona

Karen Castaneda, art director, and Felipe Salazar, head of innovation at OMD in Colombia, turned the old newspaper classified on its head by making one into a 3D optical illusion. The ad was created for supermarket chain HiperCentro Corona.

At first glance, it seems the text is receding into the page. If you take a closer look, you'll see the image of a kitchen appear. It is reminiscent of those Magic Eye posters from the 90s, which would reveal an image if you stared at them long enough. The rendering of the black-and-white ad text into 3D also lends the page a mind-bending M.C. Escher effect.