This Old-School Newspaper Ad Reveals A 3D Picture
The newspaper ad for a home kitchen brand reveals more than meets the eye
Karen Castaneda, art director, and Felipe Salazar, head of innovation at OMD in Colombia, turned the old newspaper classified on its head by making one into a 3D optical illusion. The ad was created for supermarket chain HiperCentro Corona.
At first glance, it seems the text is receding into the page. If you take a closer look, you’ll see the image of a kitchen appear. It is reminiscent of those Magic Eye posters from the 90s, which would reveal an image if you stared at them long enough. The rendering of the black-and-white ad text into 3D also lends the page a mind-bending M.C. Escher effect.
Now Track More Ideas
- How Retailers Like Amazon Are Using Curation To Recommend Gifts
- How Brands Like Casper And L’Occitane Enable Shopping Therapy For The Holiday Season
- Interview: Casaza’s President On Building A New Kind Of Home And Design Inspiration Platform (With Help From HGTV’s Property Brothers)
- IKEA’s Small-Format Stores Cater To Urban Consumers With Curated Merch