At CES, Kolibree presented a smart toothbrush that lets parents track how well their children are brushing, and allows kids to have fun while they do it

The French oral care company Kolibree released the world’s first augmented reality toothbrush for kids, aiming to make the lives of parents a little easier. Kolibree presented the new product, Magik, at this week’s CES conference in Las Vegas.

Using a smartphone app, parents can track how well their little ones are brushing their teeth, since Magik can detect the brush movement and position. The kids can have a little fun thanks to 15 challenges and games, which they can choose before they immerse themselves in an adventure that also encourages them to brush thoroughly.

“Games are proven to keep the attention of children, so why not use that to combat and eradicate cavities?” Thomas Serval, CEO, chairman and co-founder of Kolibree, said in a press statement. “Magik is the start of our vision to transform the way children approach oral care routines, from an obligatory chore to a fun and educational pillar of their nighttime routine.”

Kolibree

The French oral care company Kolibree released the world’s first augmented reality toothbrush for kids, aiming to make the lives of parents a little easier. Kolibree presented the new product, Magik, at this week’s CES conference in Las Vegas.

Using a smartphone app, parents can track how well their little ones are brushing their teeth, since Magik can detect the brush movement and position. The kids can have a little fun thanks to 15 challenges and games, which they can choose before they immerse themselves in an adventure that also encourages them to brush thoroughly.