LOLI sells organic ingredients to mix your own lotions, cleansers and masks

LOLI is a skincare startup that lets women mix, match and develop their own custom products—including cleansers, creams and face masks—catered to their individual needs and preferences. Its DIY approach, which first appeared as a subscription box in 2015, follows consumer demand for transparency, safe and natural ingredients, and targeted beauty regimens.

So it’s inevitable that a beauty brand would strike a nice balance between ensuring product quality and giving women more agency in their skin care. You select what type of product you need, select the base ingredients, add a few treatment specific elements and then blend them at home. There are also starter kits available for those who don’t feel up to the task of blending from scratch.

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LOLI founder Tina Hedges, a former L’Oréal and Estée Lauder executive, describes LOLI to Project Entrepreneur as, “pure, potent, personalized… LOLI is the first BIY (Blend It Yourself) clean + green beauty brand. LOLI—which stands for ‘living organic loving ingredients’—is a modern, luxurious and accessible approach to a natural beauty kitchen offering the purest organic ingredients blended by you at home, or for you at our pop-up blending bars.”

LOLI


Lead Image: LOLI Beauty via Facebook

LOLI is a skincare startup that lets women mix, match and develop their own custom products—including cleansers, creams and face masks—catered to their individual needs and preferences. Its DIY approach, which first appeared as a subscription box in 2015, follows consumer demand for transparency, safe and natural ingredients, and targeted beauty regimens.

So it’s inevitable that a beauty brand would strike a nice balance between ensuring product quality and giving women more agency in their skin care. You select what type of product you need, select the base ingredients, add a few treatment specific elements and then blend them at home. There are also starter kits available for those who don’t feel up to the task of blending from scratch.