H&M’s Sustainable Activewear Incorporates Recycled Fabrics
The fashion retailer is moving forward with its commitment to become a circular business
This year’s H&M Conscious collection is a line of women’s activewear made from sustainable materials. In 2013, the fast fashion retailer launched an international clothing recycling program, the start of a commitment to become a 100% circular business.
The sportswear collection is composed of recycled polyester and elastane. It features designs reflective of natural and organic elements and has a minimalist and sleek aesthetic that evokes a feeling of a closer connection to the environment. Available for purchase starting on January 4, the line includes gear for running and yoga—specifically hoodies and tops, sports bras, and tights.
“By bringing together the functional and feminine, the aim is to give customers a stylish, conscious sports collection. And not just through the fabrics—we utilised a new knitting technique that creates seamless garments while using less yarn or fabric waste. Blending function with sustainable thinking and fashion in this way is the way forward,” head designer of sportswear Pedra Smeds said in a press release.
For more on sustainable product trends, download PSFK’s latest Fashion Debrief.