How Lyft Plans To Put An End To Traffic

How Lyft Plans To Put An End To Traffic
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Backed by research showing that passengers are moving away from car ownership, Lyft proposes a more sustainable system of transportation

Cristina DiGiacomo
  • 17 january 2018

John Zimmer and Logan Greene posed a bold question a CES 2018: Do American households really need a second car? The co-founders of Lyft presented their case at CES and published new policy papers that foresee the end of car ownership in cities by 2025. Zimmer believes stats on the decline of car ownership point to an increase in the use of ridesharing and carpooling. They propose that we can save $1 trillion in car ownership costs, and reduce congestion and pollution, by getting rid of that second car.

“Americans are moving away from car ownership,” Zimmer told The Verge, citing a new report that suggests hundreds of thousands of Lyft users got rid of a second car in 2017 because of the availability of ridesharing. “And so the fact that we’re seeing these types of statistics I think is very encouraging, and I will be encouraging people to ask themselves: ‘Do we really need that second car?’”

In addition to auto industry research, Lyft conducted a study of their own. Surveying 30,000 passengers and 37,000 drivers in 52 major cities, they learned that 50% of Lyft riders use their car less and use ridesharing instead. One in four riders say owning a vehicle is less important to them. 12% of Lyft riders are over 50, and 30% of those riders do not own a personal vehicle.

It’s in Lyft’s best interest to position themselves as a solution to traffic since ridesharing companies are considered culprits of increased congestion.

Lyft


Lead Image: Victor Sánchez Berruezo | Unsplash

John Zimmer and Logan Greene posed a bold question a CES 2018: Do American households really need a second car? The co-founders of Lyft presented their case at CES and published new policy papers that foresee the end of car ownership in cities by 2025. Zimmer believes stats on the decline of car ownership point to an increase in the use of ridesharing and carpooling. They propose that we can save $1 trillion in car ownership costs, and reduce congestion and pollution, by getting rid of that second car.

+advertising
+Automotive
+CES 2018
+cities
+lyft
+Market Research
+mobility
+ridesharing
+Transportation
+travel

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