IKEA Store Opening Entertained Customers With A VR Pillow Game

IKEA Store Opening Entertained Customers With A VR Pillow Game

The home retailer is bringing virtual reality into in-store events with an experience that lets shoppers play games and explore the IKEA world

Emma Hutchings
  • 16 january 2018

At a recent store opening in Dallas, Texas, furniture giant IKEA offered shoppers a virtual reality experience that let them check out products in more detail, learn about the brand’s design and sustainability efforts, and more.

Those who visited the store could become immersed in a virtual IKEA world by popping on a headset. To highlight some of the fun ways the brand is using this technology, shoppers were given the chance to play a pillow toss game or spend time with pandas inside a lamp.


+experiential marketing
+Virtual Reality

More in home


These IKEA Speakers Are Made For Spur-Of-The-Moment Parties

IKEA tapped Teenage Engineering to create a collection of products for the perfect home party, including speakers and LED lights

23 February 2018

IKEA Collaboration Replaces Mediocre Wall Posters With Art

The home retailer teamed up with camera manufacturer Hasselblad to make affordable prints of renowned photographers' works

21 February 2018

The Latest


A conference celebrating innovation in brand experience, retail experience and consumer culture.

May 18, 2018 | New York City
Video CEO Aria Finger shares what it takes to have a successful brand partnership

September 27, 2017
No search results found.