Lancôme celebrated the holidays in Hong Kong with an interactive game and pop-up at the airport

French luxury cosmetics brand Lancôme celebrated the holidays in Hong Kong with a pop-up for its Declaring Happiness campaign at Hong Kong International Airport (HKIA). Sticking to its origins, the makeup brand brought a pink replica of the Eiffel Tower as a backdrop to a pop-up concept featuring shops and a game.

Passersby had the chance to try a digital game called the ‘Journey of Holiday Wonder,' which sent players on a journey with digital ‘boarding passes' to a pop-up shop where they could redeem a free sample of Lancôme's Miracle Secret fragrance.

The event is the last in Lancôme Retail Asia Pacific's tour across Asia to promote Declaring Happiness. It will be open at HKIA until January 15.

Lancôme

French luxury cosmetics brand Lancôme celebrated the holidays in Hong Kong with a pop-up for its Declaring Happiness campaign at Hong Kong International Airport (HKIA). Sticking to its origins, the makeup brand brought a pink replica of the Eiffel Tower as a backdrop to a pop-up concept featuring shops and a game.

Passersby had the chance to try a digital game called the ‘Journey of Holiday Wonder,' which sent players on a journey with digital ‘boarding passes' to a pop-up shop where they could redeem a free sample of Lancôme's Miracle Secret fragrance.