This Small Device Promises Spa Treatment In A Handheld Package

This Small Device Promises Spa Treatment In A Handheld Package
Beauty

Swedish brand Foreo is introducing the world's first "smart mask" to the beauty market

Ivanha Paz
  • 15 january 2018

In efforts to eliminate the hassles of trendy, but messy, face masks, Swedish beauty brand Foreo is introducing its technological counterpart with a device that offers the same effect—sans the goopy, wet mess.

Paul Peros, physicist and CEO of Foreo, unveiled the $270 device during last week’s CES convention in Las Vegas. Still in its prelaunch phase, the handheld gadget, UFO, is available through a Kickstarter campaign at 50% off.

It boasts of a 90-second treatment, where conventional sheet masks normally take 20 minutes. It features what the brand calls a “360‎° smart mask treatment” thanks to its “hyper-Infusion Technology” and LED light therapy, similar to what you’d get during a facial at a professional spa.

But, Foreo is not completely getting rid of sheet masks. Each device comes with serum-soaked sheet masks, which are meant to be attached to the circular gadget. By gliding it across the face users can enjoy the full effect of the treatment, as the LED lights and pulsations switch every 30 seconds. The masks come in packs of three that can be purchased for $13.

According to its Kickstarter page, the app-controlled device is able to activate essential ingredients in its Korean face masks according to individual needs and routines. It combines various spa therapies to provide users with a complete treatment at home: thermo therapy to warm up the skin and open up pores, cryotherapy to cool down and firm the skin, and t-sonic pulsations—Foreo’s trademarked technology that increases absorption of nutrients in the face mask while massaging the face.

The device along with its masks, took four years to develop. “Face masks have been around since Cleopatra’s time, but here at Foreo we knew there had to be a better way,” Peros said in a company statement. “After four years in development and many sleepless nights—boom—the UFO has finally landed!”

Foreo

In efforts to eliminate the hassles of trendy, but messy, face masks, Swedish beauty brand Foreo is introducing its technological counterpart with a device that offers the same effect—sans the goopy, wet mess.

+beauty
+CES 2018
+Design
+home
+kickstarter
+Skincare
+technology
+USA

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