TagItWine is looking to better inform consumers where their wine comes from, who is selling it, and everything else about its journey from vineyard to shelf

How much do you know about the wines you peruse in the store? TagItWine is a new app looking to help customers choose the right wine by providing them with all the information on it.

Once you use your phone's flash to scan an invisible code on the wine bottle, the app can tell you about every step of the product's journey, from the vineyard location and subregion where the wine originated to the bottler and distributer. This data also lets others in the supply chain know where and when a bottle of the wine is sold, helping them to figure out their best markets. The app is currently working with Montenegrin winery Plantaže to create special labels that allow customers to access all this information. The technology utilized comes from TagItSmart, which offers the same service in a number of different retail markets.

You can learn more about how the app works in the video below:

TagItWine

How much do you know about the wines you peruse in the store? TagItWine is a new app looking to help customers choose the right wine by providing them with all the information on it.

Once you use your phone's flash to scan an invisible code on the wine bottle, the app can tell you about every step of the product's journey, from the vineyard location and subregion where the wine originated to the bottler and distributer. This data also lets others in the supply chain know where and when a bottle of the wine is sold, helping them to figure out their best markets. The app is currently working with Montenegrin winery Plantaže to create special labels that allow customers to access all this information. The technology utilized comes from TagItSmart, which offers the same service in a number of different retail markets.