The retailer's first full-line New York City location has an array of services for shoppers, including tailors and digital tools

As retailers shutter stores in New York City, Nordstrom is opening one. The Men’s Store in Manhattan is the department store's first full-line location in the city, featuring three floors of clothing, shoes and grooming products.

The new location opened last Thursday at 57th Street and Broadway, where it hopes to appeal to New York fashion and attitude. Nordstrom intends to do this by blending technology with a full-service store, including 16 tailors on staff and shoe shiners on the ground floor. Salespeople can assist shoppers in digitally rendering made-to-measure suits based on fabric swatches, which are visualized on an avatar. Returns can also be done digitally, with customers scanning their purchases at a digital kiosk and then drop the item in their bin.

The location is Nordstrom's first standalone men's store, and the retailer plans to open a women’s store across the street from it in the fall of 2019.

Nordstrom

As retailers shutter stores in New York City, Nordstrom is opening one. The Men’s Store in Manhattan is the department store's first full-line location in the city, featuring three floors of clothing, shoes and grooming products.

The new location opened last Thursday at 57th Street and Broadway, where it hopes to appeal to New York fashion and attitude. Nordstrom intends to do this by blending technology with a full-service store, including 16 tailors on staff and shoe shiners on the ground floor. Salespeople can assist shoppers in digitally rendering made-to-measure suits based on fabric swatches, which are visualized on an avatar. Returns can also be done digitally, with customers scanning their purchases at a digital kiosk and then drop the item in their bin.