Louis Vuitton DJ Trunk Appeals To Millennial Taste For Home Sound Systems

Louis Vuitton DJ Trunk Appeals To Millennial Taste For Home Sound Systems

The luxury brand tricked out a version of its classic luggage with high-end speakers and everything else a DJ needs

Alex Shultz
  • 17 may 2018

Louis Vuitton has long been known for its branded luggage trunks, among other items, and its newest offering is geared specifically toward luxury-inclined music lovers. In conjunction with Devialet, a French brand that produces high-quality sound systems, Louis Vuitton has created a DJ trunk available via special order.

The trunk was put together to allow users to effortlessly transport a turntable, mixer, computer, headphones, vinyls and a Phantom speaker (created by Devialet). This limited edition version of the Phantom, which usually comes in white or silver, is decorated in gold with the “LV” initials as a finishing touch. Devialet says one trunk is good enough for listening to music, but two trunks will truly make a living room feel like a club experience.

Louis Vuitton follows in the footsteps of IKEA, which also recently made its foray into the branded sound system department with Teenage Engineering. The LV DJ trunk, however, is in a totally different price range. Perhaps the luxury brand will win over new fans among the house music set or simply reach a millennial audience that wants the best in home entertainment.

Louis Vuitton

+Louis Vuitton

Latest Trend Reports

Building Loyalty Through Conversational AI And Chatbots
View Report
A Unified Channel Strategy To Drive Brick & Data Retail
View Report
See More Reports

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.