Digital Accessories Allow BMW Motorcyclists A Safer, More Convenient And Connected Ride

Digital Accessories Allow BMW Motorcyclists A Safer, More Convenient And Connected Ride
Product Offering

The automaker's new Motorrad app and products account for all of crossroaders' navigational and multimedia needs, including hands-free access to navigation systems, route mapping and cross-country music playlists that allows for smoother journeys

Rachel Gonzalez
  • 14 june 2018

Being a motorcycle rider has never been easier now that BMW has released Motorrad, the luxury brand’s answer to every motorist’s navigational and multimedia needs. Motorrad accessories connect to the free Motorrad app and give motorcyclists hands-free access to their cell phones, navigation systems, music, route mapping, music as well as speed gauges.

The accessories, which range from chargers to helmets, are all connected to the motorcycle by smartphones and Bluetooth. BMW’s debut of these new products aims to make owning and riding a motorcycle safer and more convenient than ever before. Enabling riders to access everything from updated directions to a quick call home without having to find a rest stop or pull a risky stunt not only optimizes the motorcyclists’ experience, but also reveals that the consumer need for always-on connection extends beyond homes and cars, reaching even vehicles traditionally associated with a renegade, off-road spirit.


+Digital Accessories
+product offering
+route mapping

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.