The Be Time mobile meditation studio partnered with a NYC hotel to offer classes on the practice to hotel guests and members of the general public this summer

NYC’s mobile meditation studio, Be Time, has been providing busy New Yorkers with quick rounds of meditation classes right in a fully equipped bus. Recently, the bus worked with The James New York NoMad to provide hotel guests as well as the general public #MeditationMondays this summer.

The Be Time bus is parked outside of the James Nomad every Monday from 8am to 2pm. Guests at the hotel are granted free access with a special promo code, but everyone wishing to take a lesson needs to register for sessions in advance online. For the general public, a single 30-minute class is $22 and a “quick reset” 15-minute class is $11.

The bus moves through various locations in Manhattan, and can be tracked through its online schedule and is daily updated via Twitter. This creative, mobile meditation activation taps into the trend around promoting wellness and relaxation, encouraging people to incorporate de-stressing techniques into their daily routines, while also serving as an engaging and experiential advertisement for the hotel and meditation brands.

Be Time


Lead image: Be Time via Facebook

NYC’s mobile meditation studio, Be Time, has been providing busy New Yorkers with quick rounds of meditation classes right in a fully equipped bus. Recently, the bus worked with The James New York NoMad to provide hotel guests as well as the general public #MeditationMondays this summer.

The Be Time bus is parked outside of the James Nomad every Monday from 8am to 2pm. Guests at the hotel are granted free access with a special promo code, but everyone wishing to take a lesson needs to register for sessions in advance online. For the general public, a single 30-minute class is $22 and a “quick reset” 15-minute class is $11.