The Instant Cellars service comes with a free consultation with a specialist, who will assist buyers in making the best investment

Sotheby’s has added a valuable service to its wine offerings. Instant Cellars are carefully curated collections of wine that consider investment value and can be easily purchased as a set. The wines are selected based on the cost in relation to the quality and their potential to increase in value. For customers, it’s an effortless way to acquire a complete wine collection, as well as make a responsible investment—the service comes with 10% off list price and a free consultation with a specialist.

There are four levels on Instant Cellars, ranging from $5,000 to $25,000: Introductory, Intermediate, Enjoyment and Investment. All of the options come with the guarantee of great wine for a good price, so that newfound enthusiasts and connoisseurs alike can be comfortable in acquiring a full “cellar” in one purchase. The new offering is indicative of a market that continues to seek out curated services that simplify the shopping experience.

Sotheby’s Wine

Sotheby’s has added a valuable service to its wine offerings. Instant Cellars are carefully curated collections of wine that consider investment value and can be easily purchased as a set. The wines are selected based on the cost in relation to the quality and their potential to increase in value. For customers, it’s an effortless way to acquire a complete wine collection, as well as make a responsible investment—the service comes with 10% off list price and a free consultation with a specialist.