In Brief

The ReachNow app expanded its program so that users have more options within BMW's Mobile Hub, allowing the automaker to compete in the bustling ride-sharing market

One of the nice things for people who live in the city is that ample public transportation means they may not have to own a car. For occasions when they do need a vehicle, ride-hailing and sharing platforms are the go-to service, which is why automakers like BMW are increasingly looking to enter this market by expanding their ride options for users.

The German automaker’s ReachNow app now offers users the ability to rent and ride-share. Over the last two years, ReachNow has offered a short-term rental plan in Seattle, Brooklyn and Portland. City Dwellers could rent either a BMW or Mini for on either a per minute or daily basis. ReachNow recently added the option to hail a ride as well. The driver arrives in either a BMW or Mini for an immediate trip or one planned up to 7 days in advance, and unlike other ride-hailing services, is flat-fee with no surge pricing.

ReachNow CCO Dr. Simon Broesamle says, “From day one, we’ve said that car-sharing alone isn’t enough to solve the transportation challenges facing major cities.” By providing multiple options of service, the company is considering the different ways users may have to travel depending on the day. The application is updated in Seattle with plans to expand into other cities if the program is successful.

ReachNow


Lead image: ReachNow via Twitter

One of the nice things for people who live in the city is that ample public transportation means they may not have to own a car. For occasions when they do need a vehicle, ride-hailing and sharing platforms are the go-to service, which is why automakers like BMW are increasingly looking to enter this market by expanding their ride options for users.

The German automaker’s ReachNow app now offers users the ability to rent and ride-share. Over the last two years, ReachNow has offered a short-term rental plan in Seattle, Brooklyn and Portland. City Dwellers could rent either a BMW or Mini for on either a per minute or daily basis. ReachNow recently added the option to hail a ride as well. The driver arrives in either a BMW or Mini for an immediate trip or one planned up to 7 days in advance, and unlike other ride-hailing services, is flat-fee with no surge pricing.