Gap is integrating an advanced automation system into a recently rebuilt warehouse to help process items faster than ever, and ultimately better match supply with consumer demand

Companies with online components are looking to get products to customers as fast and as cost-effectively as possible. Apparel retailer Gap is looking to do this through the automation of its newest warehouse. After its distribution center in Fishkill, New York was destroyed in a fire, the company made plans to rebuild it better and more technologically advanced, one of the many brand-boosting strategies outlined in PSFK’s Future of Retail 2019 report.

One of the biggest additions to the facility is the automated storage and retrieval systems that help to bring items in and out of the storage area in order to be prepared faster for shipping. The system can store over 490,000 cases worth of items, and through its intricate system, can pull out necessary products quickly. This allows the workers to focus their efforts on processing the orders, which ultimately helps to get more packages out of the facility.

Gap is thinking of the customer’s experience first, and plans to continue improving upon it: “I want all demand, wherever the customer is starting her shopping experience, to be connected with all supply,” Gap’s CEO Art Peck tells Fast Company. “This is the foundation for being able to do that. It’s also obviously more automated, and we’re looking at some AI and computer vision solutions.”

This is one example of the many PSFK provides in its Future of Retail 2019 report that outlines how brands are improving all elements of the retail cycle, including order processing and delivery.

Gap

Companies with online components are looking to get products to customers as fast and as cost-effectively as possible. Apparel retailer Gap is looking to do this through the automation of its newest warehouse. After its distribution center in Fishkill, New York was destroyed in a fire, the company made plans to rebuild it better and more technologically advanced, one of the many brand-boosting strategies outlined in PSFK’s Future of Retail 2019 report.

One of the biggest additions to the facility is the automated storage and retrieval systems that help to bring items in and out of the storage area in order to be prepared faster for shipping. The system can store over 490,000 cases worth of items, and through its intricate system, can pull out necessary products quickly. This allows the workers to focus their efforts on processing the orders, which ultimately helps to get more packages out of the facility.