Guests Of The Standard Hotel Can Convene In A Virtual Lobby

Guests Of The Standard Hotel Can Convene In A Virtual Lobby
Brand Activation & Immersion

In a time when brands like Airbnb are redefining hospitality, The Standard is playing to its strengths by offering customers a virtual, app-based lobby to encourage spontaneous connection between guests

Rachel Gonzalez
  • 1 november 2018

The Standard hotel is using technology to renew an old hotel construct—the hotel lobby. Once places where strangers could strike up conversation and make serendipitous connection, now lobbies are filled with guests engrossed in their phones, which the hotel hopes to capitalize on by offering a virtual space for guests to hobnob.

The Lobby app will help guests checked in at The Standard locations to connect with each other.  Available in the App Store and on Google Play, the Lobby encourages guests to chat and schedule IRL meet-ups during their stay. The Lobby app aims to protect guests’ privacy, using screen names unless granted permission to use real credentials, allowing users to block others and erasing all data once the guest has checked out of the hotel.

As Airbnb and similar accommodations continue to disrupt the hospitality industry, The Standard hopes to diversify itself as well as sharpen its competitive edge by offering an exclusive amenity that makes use of one of its strengths—its community of guests.

The Standard


Lead image: The Standard via Instagram

The Standard hotel is using technology to renew an old hotel construct—the hotel lobby. Once places where strangers could strike up conversation and make serendipitous connection, now lobbies are filled with guests engrossed in their phones, which the hotel hopes to capitalize on by offering a virtual space for guests to hobnob.

+Airbnb
+app
+brand activation & immersion
+hospitality & travel
+hotel
+hotels
+loyalty & membership
+store experience & design
+travel

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