CoverGirl Flagship Store Enables AR Product Discovery And Personalization

CoverGirl Flagship Store Enables AR Product Discovery And Personalization
Beauty

The P&G cosmetics brand's NYC store will utilize technology like AR and AI to offer customers next-gen experiential shopping and discovery, including a virtual greeter and digital try-on stations that save shoppers time and mess

Sara Roncero-Menendez
  • 3 december 2018

The skincare and cosmetics industry continues to innovate not only the development of products, but also how customers can trial and purchase them. CoverGirl is aiming to offer shoppers the opportunity to discover and play with products in its digitally enabled New York flagship space designed around the motto “I am what I make up.”

The new store will engage customers at multiple stages of the buying process. When they first enter, shoppers are greeted by virtual assistant Olivia, powered by Google’s Dialogflow, that can answer any questions they have. The store also features augmented reality mirrors that let people try on different shades of lipstick and eyeshadow digitally, saving the mess and inconvenience that can come with trialling physical samples.

Other areas are designed to provide customers with one-on-one tips and tricks as well as makeup bag customization. CoverGirl also encourages shoppers to share their experiences on social media, hoping to gain traction with younger consumers by providing selfie backdrops ready at the various stations.

CoverGirl

The skincare and cosmetics industry continues to innovate not only the development of products, but also how customers can trial and purchase them. CoverGirl is aiming to offer shoppers the opportunity to discover and play with products in its digitally enabled New York flagship space designed around the motto “I am what I make up.”

+beauty
+brand activation & immersion
+brick and mortar
+cosmetics
+merchandising & curation
+P&G
+packaging & product engagement
+retail
+Shopper education & assistance
+store experience & design
+technology

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