How Brands Like Casper And L’Occitane Enable Shopping Therapy For The Holiday Season
From offering nap sessions to foodie treats and wellness gift guides, top retailers are catering to consumers' undying health and wellbeing obsessions during a season of winter blues and holiday madness
With the convenience offered by ecommerce channels, brick-and-mortar customers expect more from their in-store experiences, and in the midst of chilly temps, short days and end-of-year stress, consumers are in need of some R&R. Accordingly, retailers are elevating the value of physical store channels by positioning wellness-oriented experiences and products alongside the purchase path.
From offering shoppers the chance to catch some shut eye while on the go to offering quick massages, retailers ranging a spate of industries are focusing on health, relaxation and wellbeing for the holiday season. Here's how three brands are targeting and engaging self-care oriented customers: