Stubhub is using AI to make custom holiday greeting mixes that accompany ticket gifts, letting customers personalize the song according to their giftee's characteristics and preferences

Event ticketing site StubHub is using artificial intelligence to give consumers personalized musical gifts this holiday season: The retailer is offering custom-mixed songs and video tailored to the nature of the tickets, from concerts to sporting events.

The songs include lyrics by Guinness World Record holder MC Murs and are personalized for each customer through a series of questions about the ticket purchase. Stubhub's site  www.giftrapper.com will take into account if the gift is for a sister who likes Broadway music or a father who only listens to country music to generate one of its 10,000 variations of song and video.

The 60-second songs are accompanied by a video of the same length that feature MC Murs in an animated knit pattern. StubHub intends for this interactive gift to generate engagement and encourage social media shares, driving brand awareness.

StubHub

www.giftrapper.com

Event ticketing site StubHub is using artificial intelligence to give consumers personalized musical gifts this holiday season: The retailer is offering custom-mixed songs and video tailored to the nature of the tickets, from concerts to sporting events.

The songs include lyrics by Guinness World Record holder MC Murs and are personalized for each customer through a series of questions about the ticket purchase. Stubhub's site  www.giftrapper.com will take into account if the gift is for a sister who likes Broadway music or a father who only listens to country music to generate one of its 10,000 variations of song and video.