Wearable technology and digital coaching combine to offer consumers a customized health routine powered by artificial intelligence

To democratize access to wellness education and physical training, connected devices and digital platforms are tracking wearers' physical activity and educating them with personalized feedback, advice and reinforcement to improve performance, often in real-time.

Further, wearable devices help brands foster more intimate connections with their customers, establishing a relationship by becoming a part of their everyday routines and integrating with their goals. Here's how three fitness brands are accompanying consumers every step of the way with everything from companion-app running coaches to form-correcting yoga pants.

Kaia Health
Germany-based Kaia Health launched an AI-powered motion tracking technology called the Perfect Squad Challenge app that works as a personal trainer and gives customers real-time feedback on the form of their squats. Consumers start out by putting their smartphone upright either on a table or against a wall and move about seven feet away from the screen. When users open the app they are led by a virtual personal trainer, also named Kaia, who talks them through their squat exercises. Via the smartphone’s camera stream, the app tracks 16 points on the user’s body. People can then look at their pose versus the ideal pose for the exercise and adjust accordingly.

SHFT
SHFT is a clip-on, bluetooth-enabled device that analyzes runners’ techniques and provides them with real-time voice coaching to perfect their form. When first using the device, runners are instructed to go on a short “screening run” where the system assesses running style. This allows it to identify the aspects of a user's technique which can be improved upon, and focus coaching on these. There are also running-focused training drills to complete, along with the option to turn off the audio coaching for a quieter workout, but still enable post-run data review. The app gives access to coaching reports which include basics like distance and time, along with a breakdown of technique and tips on how to improve.

Wearable X
New York-based company Wearable X created smart leggings that correct imperfect yoga poses using sensor-enabled technology, which can identify the various yoga poses and provide users with real-time feedback via gentle vibrations. The smart leggings come with a companion iPhone app and device, called The Pulse, which include features such as progress tracking, customizable playlist “yoga flows” whereby the user can create a truly personalized practice and yoga practice incentives.

These are just a few examples of how brands are targeting consumers with digital coaching. For more examples visit PSFK's Amplifying The Benefit Of Wearables Through Personalized Experiences report.


Lead image: WEARABLE X via Instagram

To democratize access to wellness education and physical training, connected devices and digital platforms are tracking wearers' physical activity and educating them with personalized feedback, advice and reinforcement to improve performance, often in real-time.

Further, wearable devices help brands foster more intimate connections with their customers, establishing a relationship by becoming a part of their everyday routines and integrating with their goals. Here's how three fitness brands are accompanying consumers every step of the way with everything from companion-app running coaches to form-correcting yoga pants.