From PSFK's Shopper Data Debrief, here's how leading retailers like Walgreens and more are leveraging next-gen machine vision to learn and analyze shopper patterns

Consumers today have access to a greater array of goods and services than ever before. Paradoxically, this can make it more difficult to make a purchase decision. As a result, consumers are seeking help navigating these choices through hyper-personalized recommendations based on their individual needs and preferences.

Retailers are leveraging in-store AR and visual recognition technologies in order to provide targeted recommendations and foster moments of discovery and delight by bridging the physical and digital worlds. Shoppers are able to experiment with products through virtual try on, which reduces return rates, while also providing the retailer with valuable data about product interactions. Accordingly, here's how top brands are leveraging interactive technology in order to gain consumer insight:

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