Fans of the 90's hit series could enjoy veggie burgers and cocktails at the show's hallmark diner, brought to life temporarily in honor of the show's upcoming revival, BH90210

Fox Network is promoting its Beverly Hills, 90210 revival airing by bringing a bit of T.V. nostalgia to real life. For three days, fans had the chance to experience the casts' usual after-school hang-out, a staple eatery known as the Peach Pit.

The temporary diner opened on Melrose Avenue in L.A, offering patrons free dishes such as the Mega Burger and its vegetarian iteration, the Beverly Burger as well as 90210-themed cocktails. The pop-up was made with painstaking effort to include as many details as possible from the show's 90's set, including the Peach Pit neon sign, colorful metal walls; and to make the immersion even more realistic—there are recordings of original actors Tori Spelling and Brian Austin Green playing in the background.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in