How Brands Like L'Oréal Are Integrating Reuse And Recyclability Into The Product Experience
By eliminating or designing refillable packaging, these companies are making it easy for customers to cut down on single-use plastic without forgoing their favorite brands, making the world greener in the process
Eco-conscious consumers are looking for every possible way to cut down on single-use plastic, from shopping with reusable bags to avoiding products with excessive packaging. Now, some brands are helping them go a step further with refillable packaging. From washed food containers to multiple-use shampoo bottles, these initiatives are working to make packaging more sustainable.
Waitrose British supermarket chain Waitrose recently extended its Unpacked initiative, which presented over 200 products without any packaging. The supermarket lets customers fill reusable containers such as jars and totes with produce. Even better, the range is offered at a slightly discounted rate.