With Baby Boomer ambassadors, these leading brands are redefining stereotypes about aging and breaking past conventional messages that shame aging

There's no age limit to beauty, but it can be hard for people above a certain age to find representation. Because beauty companies often promote youthful skin and hair, it sets the tone that everyone should resist aging. But the not-so big secret is, of course, that everyone ages. To defy aging stereotypes, these top inclusive brands are initiating age-inclusive campaigns that feature Baby Boomer ambassadors.

Universal Standard
Clothing retailer Universal Standard focuses on meeting including models and clothing standards for all ages, genders, races, ability levels and sizes. The brand sets an inclusive standard in a notoriously exclusive industry, using fashion as a force for good.

L’Oréal
L'Oreal assembled a group of age-defying brand ambassadors to be the faces of its mature skincare line. The group is made up of a who's-who of actresses over the age of 50, including Jane Fonda and Julianne Moore, who challenge the what it means to age.

Pantene
Gray hairs are an inevitable part of aging. Instead of covering up the grays, the Japanese wing of Pantene is embracing its beauty in an advertising campaign called #HairWeGo. The age-inclusive advertising features Pantene's first-ever gray haired ambassador.


Lead image: Maria Lupan/Unsplash

There's no age limit to beauty, but it can be hard for people above a certain age to find representation. Because beauty companies often promote youthful skin and hair, it sets the tone that everyone should resist aging. But the not-so big secret is, of course, that everyone ages. To defy aging stereotypes, these top inclusive brands are initiating age-inclusive campaigns that feature Baby Boomer ambassadors.

Universal Standard Clothing retailer Universal Standard focuses on meeting including models and clothing standards for all ages, genders, races, ability levels and sizes. The brand sets an inclusive standard in a notoriously exclusive industry, using fashion as a force for good.