How Curbside Concierge Services Are Changing Shopping in a Contactless Reality
Functioning as essential businesses, retailers are adapting to the crisis by providing curbside pickup options to keep both customers and employees safe
With stores beginning to reopen amid lingering social distancing guidelines, retailers are using the crisis as an opportunity to boost their service offerings to customers. Many are now providing convenient and safe pickup of products that reduce points of contact.
Craft store retailer Michaels is one such example, partnering with postal delivery business UPS on a curbside service, allowing customers to have their packages shipped directly to one of 800 UPS Access Points located in Michaels stores. Upon arrival, an associate will find the customer’s package and place it into the trunk of their vehicle.
Retail warehouse Sam’s Club, meanwhile, is now offering in-car shopping concierge for older and other at-risk shoppers. Members can park in reserved spots where they are greeted by an employee who will take their shopping order via mobile device. Sam’s Club employees then shop the order in-store and return to the parking spot with the goods, have the customer pay and place the orders in the members’ trunks.
The interesting aspect of these new services is that they not only help to maintain social distancing guidelines, but also serve as potential long-term value propositions for these companies as a way to add additional convenience and care.
For even more insights into how companies are responding to this historic crisis, check out PSFK's deep-dive debrief, The (Re)designed Store Experience Debrief.