Our research and strategy team offers PSFK members a mix of bespoke trends & innovation consulting services. Since 2004, we have helped global corporations concept better products, services, communications and experiences.

Our consultants leverage a unique research process with unparalleled access to experts to identify and develop new business opportunities for PSFK members. Our offering spans research, strategic advice, product concepting, consumer scenarios, prototypes and branded content.



PSFK uncovers insights that help define a landscape of opportunity.

  • Trends Research
  • |
  • Expert Analysis
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  • Competitive Review
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  • Open Innovation


PSFK envisions potential opportunities in the market for our members.

  • Brand Development
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  • Future Journeys
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  • Business Strategy
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  • Concept Visioning


PSFK evaluates potential strengths and weaknesses of concepts and opportunities.

  • Consumer Research
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  • Expert Panels
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  • Immersion Workshops & Tours


PSFK leverages a network of partners and producers to bring to life concepts to help test ideas in real-world experiences.

  • Prototyping
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  • Experiential
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  • Partner Selection


PSFK can activate a member's vision on their behalf.

  • Thought Leadership
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  • Branded Content
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  • Partner Management


  • piers

    Piers Fawkes

    Founder & CEO

  • scott

    Scott Lachut

    President of Research & Strategy

  • hedyeh

    Hedyeh Parsia

    Partner, Director of Operations & Experience

  • Adriana Krasniansky

    Adriana Krasniansky

    Senior Strategist

  • Adriana Krasniansky

    Conner Dial


  • Chip Martella

    Chip Martella

    Chief Strategy Officer

Recent Engagements

PSFK Client List


We work with PSFK members across the globe
from our New York headquarters and Berlin office.

To request a copy of our capabilities document, complete this form.

Commercial Inquiries:
Piers Fawkes
Founder & President
+1 646.520.4672
42 Bond Street, 6th Floor
New York, NY 10012

Please use this form to reach the business development contacts at PSFK Labs. Editorial submissions for should be sent to