PSFK 2017 speaker Ji Lee just wanted his father to connect with his grandkids online—then his dad accidentally became Instagram famous.

As we prepare for PSFK's CXI 018 in New York on May 18, we hit the archives for one of the inspiring talks from last year's conference.,,,

Working as a creative lead at Facebook Creative Shop, PSFK 2017 speaker Ji Lee certainly knows just how powerful a tool social media can be. Part of a global family that spans three continents, Lee, who lives in New York, wanted to help his father, Chan Jae Lee, who lives in Brazil, better connect with his grandchildren who live in Korea and the U.S. This was the start of Drawings for my Grandchildren, an Instagram project where Chan posts daily drawings for his grandkids. From the fantastical—dinosaurs of all colors and stripes—to the personal—memories from his life and tidbits of Korean history—Chan uses his Instagram to both connect with his grandchildren in the present and leave something behind for them in the future.

As we prepare for PSFK's CXI 018 in New York on May 18, we hit the archives for one of the inspiring talks from last year's conference.,,,

Working as a creative lead at Facebook Creative Shop, PSFK 2017 speaker Ji Lee certainly knows just how powerful a tool social media can be. Part of a global family that spans three continents, Lee, who lives in New York, wanted to help his father, Chan Jae Lee, who lives in Brazil, better connect with his grandchildren who live in Korea and the U.S. This was the start of Drawings for my Grandchildren, an Instagram project where Chan posts daily drawings for his grandkids. From the fantastical—dinosaurs of all colors and stripes—to the personal—memories from his life and tidbits of Korean history—Chan uses his Instagram to both connect with his grandchildren in the present and leave something behind for them in the future.