We spoke with the General Manager of Nike's NYC Digital Studio and SNKRS app Ron Faris about creating ephemeral communities in a world where Nikes aren’t just shoes anymore, they’re status symbols—like a Rolex, for your feet

We spoke with the General Manager of Nike's NYC Digital Studio and SNKRS app Ron Faris about creating ephemeral communities in a world where Nikes aren’t just shoes anymore, they’re status symbols—like a Rolex, for your feet.

We spoke with the General Manager of Nike's NYC Digital Studio and SNKRS app Ron Faris about creating ephemeral communities in a world where Nikes aren’t just shoes anymore, they’re status symbols—like a Rolex, for your feet.