In this show, VP Kevin Harwood of Outdoor Voices explains the brand's Trail App, an AR service that encourages shoppers to venture outdoors to specific locations where they can view exclusive athleisure products in 3D, as well as the company's mission to provide experiential shopping

Apparel retailers continue to look for innovative ways to enhance the consumer experience of their brand, particularly in real life, serving as a complementary service to online purchasing options. In this show, Kevin Harwood, vice president of technology at athleisure brand Outdoor Voices, explains how his company is leveraging AR to integrate physical activity with the shopping experience, encouraging users to venture out to a particular hiking trail or bike path, where they can then view and purchase exclusive apparel in 3D on their mobile device.

Integrating AR apps into their services to provide experiential shopping is just one way that retailers are building customer engagement. For more information on how brands are enhancing the consumer experience, see PSFK's report pages.

Apparel retailers continue to look for innovative ways to enhance the consumer experience of their brand, particularly in real life, serving as a complementary service to online purchasing options. In this show, Kevin Harwood, vice president of technology at athleisure brand Outdoor Voices, explains how his company is leveraging AR to integrate physical activity with the shopping experience, encouraging users to venture out to a particular hiking trail or bike path, where they can then view and purchase exclusive apparel in 3D on their mobile device.