Augmenting In-Store Analytics

This PSFK research paper gives an overview of how in-store technologies and analytics are enabling retailers to aggregate and leverage customer data to provide valuable insights for business strategy. The paper highlights examples that show how companies are capturing data within the physical world, extracting insights and using it into drive meaningful action.

Published August, 2017

This concise, 9-page research paper includes:
  • An insight-led overview of trends in in-store analytics
  • A compilation of best-in-class examples of how companies are capturing data within the physical world, extracting insights and using it into drive meaningful action.

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