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Brand Media Engagement in the Automotive Sector

This PSFK Research Paper provides an overview of how auto brands have made investments and innovations related to media pillars that include music, travel, sports, design, and fashion.

Brand Media Engagement in the Automotive Sector

This easy-to-digest 6-page research paper includes:

  • A brief overview of auto brand investment in media
  • A survey of leading auto brand examples of media pillar investments and innovations

Published on: Apr 24, 2017

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