Automotive Brand Media Engagements

This PSFK Research Paper provides an overview of how auto brands have made investments and innovations related to media pillars that include music, travel, sports, design, and fashion.
Published April 2017

Pro content
This easy-to-digest 6-page research paper includes:
  • A brief overview of auto brand investment in media
  • A survey of leading auto brand examples of media pillar investments and innovations
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